With Nike-NBA Deal In Place, The Apparel Battle Now Shifts To NCAA

The National Basketball Association (NBA) and Nike Inc NKE 0.52% announced this week that Nike will now be the exclusive provider of on-court apparel for the NBA, the WNBA and the NBA D-League.

While the financial terms of the deal were not released, the agreement reportedly extends from the the 2017-2018 season to the 2025-2026 season.

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Both Nike and the NBA are excited about the new deal. NBA Commissioner Adam Silver praised Nike and added, “As our exclusive on-court apparel provider, Nike will be instrumental in our collective efforts to grow the game globally while applying the latest technology to the design of our uniforms and on-court products.”

Nike President and CEO Mark Parker echoed Silver’s enthusiasm. “We’re excited to bring the full power of our global reach, innovation and creativity to partner with the NBA and grow the game in a way only Nike can,” Parker said in a statement.

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