Digitalsmiths just released the results of its quarterly survey on Pay-TV providers, content owners and consumer electronics manufacturers. This quarter’s survey polled 3,144 consumers in North America and sheds light on the digital transition happening in the TV and movie industry.
Tablets And Smartphones
The modern world of TV and movie watching goes far beyond the screen of a traditional television set.
Of those polled in the survey, 81.4 percent now own an Apple Inc. AAPL 0.13% iPad or other tablet or smartphone, a 5.4 percent increase year-over-year (Y/Y). Of those respondents, 60.4 percent watch video content on one or both of the device types, up 2.0 percent Y/Y.
According to the survey, the most popular video content types being watched on tablets are movies (26.9 percent), TV/movie previews (21.4 percent), and TV reruns (20.0 percent).
For smartphone users, news (15.6 percent), movies (15.3 percent) and TV/movie previews (14.4 percent) were the three most popular videos content types.
Other Devices
When it comes to other TV-viewing devices, the survey indicates…
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