The latest data from Foot Locker, Inc. FL 1.25% confirms thatadidas AG (ADR) ADDYY 1.41% has stolen the athletic footwear momentum away from rivals Nike Inc NKE 1.58% and Under Armour Inc UA 13.22%.

According to Jefferies analyst Randal Konik, good news for Adidas is bad news for Nike and Under Armour.

Konik recently reported Jefferies proprietary Foot Locker data scrub trends for the month. According to Konik, Adidas now has “many additional” products among Foot Locker’s top 60 sellers compared to the same time a month ago.

“This emergence is likely to soak up some of NKE and UA’s market share in both running and basketball, with bigger emphasis on the running category,” Konik explains.

The data confirms a report earlier this week by Morgan Stanley that Adidas seems to have captured the momentum from Under Armour and Nike in recent months.

Jefferies is…

Click here to continue reading

Want to learn more about how to profit off the stock market? Or maybe you just want to be able to look sophisticated in front of your coworkers when they ask you what you are reading on your Kindle, and you’d prefer to tell them “Oh, I’m just reading a book about stock market analysis,” rather than the usual “Oh, I’m just looking at pics of my ex-girlfriend on Facebook.” For these reasons and more, check out my book, Beating Wall Street with Common Sense. I don’t have a degree in finance; I have a degree in neuroscience. You don’t have to predict what stocks will do if you can predict what traders will do and be one step ahead of them. I made a 400% return in the stock market over five years using only basic principles of psychology and common sense. Beating Wall Street with Common Sense is now available on Amazon, and tradingcommonsense.com is always available on your local internet!