If you’ve recently found yourself frustrated by trying to decipher the mind of an American teenager, Piper Jaffray has some good news. A recent survey of 5,500 teens revealed exactly what teens like, and the answer is simple: Chick-fil-A, Nike Inc NKE 0.11% and Amazon.com, Inc. AMZN 0.72%.
While marketers scramble to appeal to the maturing Millennial generation, the younger Generation Z represents the future American consumer. Generation Z is comprised of Americans born since the mid-1990s, and several companies have already earned its loyalty.
Fave Eats
According to Piper Jaffray, Chick-fil-A topped the list of teens’ favorite restaurants, followed by Starbucks Corporation SBUX 2.02% and Chipotle Mexican Grill, Inc. CMG 1.56%. In addition, the firm noted that McDonald’s Corporation MCD 0.67% scored relatively well but “remains below peak levels seen in prior survey periods.”
The firm also reported strong performances from Five Guys and Red Robin Gourmet Burgers, Inc. RRGB 1.67%.
Retail Preferences
In the retail space, Nike scored the highest ratings among teens in the hotly-contested athletic wear space. Piper Jaffray noted the popularity of adidas AG (ADR) ADDYY 0.22% and Lululemon Athletica inc. LULU 1.46% has been on the rise among teens, while male teens named Under Armour Inc UAA 0.83% the top athletic brand they no longer wear.
Michael Kors Holdings Ltd KORS 1.79%, Coach Inc COH 1.08% and Kate Spade & Co KATE 2.14% were the top three preferred handbag brands among teen respondents.
E-Commerce And Social Media
Teens name Amazon as their most preferred online shopping website. Nike came in a distant second place.
Finally, when it comes to social media, Snap Inc SNAP 2.45%’s Snapchat reigns…
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