World Wrestling Entertainment, Inc. WWE 0.24% is looking to expand its social media and mobile presence by the end of August, according to PWInsider. WWE is reportedly going to produce monthly programming for Snap Inc SNAP 0.75%’s Snapchat platform and is looking to roll out the content by August’s Summerslam pay-per-view event.
WWE And Snapchat Show
WWE debuted its first-ever Snapchat Show earlier this year ahead of WrestleMania 33.
“Snapchat is our fastest-growing social platform overall,” WWE EVP of digital and social content Jayar Donlan said earlier this year, adding that the Wrestlemania-themed Snapchat Show allowed WWE to “reach existing fans and new fans and a younger demographic of fans.”
Snap is looking to compete with other over-the-top content providers for the large and growing audience of cord-cutters. In addition to WWE, Snap has programming deals in place with Walt Disney Co DIS 0.03%’s ESPN and ABC, Comcast Corporation CMCSA 0.84%’s NBC, Discovery Communications Inc. DISCA 0.16% and others.
Snap has an internal goal of releasing at least two new shows per day on its app by the end of 2017, according to the Wall Street Journal. Snapchat users can access the content under the “Shows” tab in the “Stories” section of the app.
These shows will be a far cry from traditional TV programming, as Snap is targeting only about three to five minutes per show.
Snap is reportedly paying WWE and other content providers nothing up front for the content it airs on its app. Instead, Snap is splitting…
Click here to continue reading
Want to learn more about how to profit off the stock market? Or maybe you just want to be able to look sophisticated in front of your coworkers when they ask you what you are reading on your Kindle, and you’d prefer to tell them “Oh, I’m just reading a book about stock market analysis,” rather than the usual “Oh, I’m just looking at pics of my ex-girlfriend on Facebook.” For these reasons and more, check out my book, Beating Wall Street with Common Sense. I don’t have a degree in finance; I have a degree in neuroscience. You don’t have to predict what stocks will do if you can predict what traders will do and be one step ahead of them. I made a 400% return in the stock market over five years using only basic principles of psychology and common sense. Beating Wall Street with Common Sense is now available on Amazon, and tradingcommonsense.com is always available on your local internet!
