Equifax Inc (EFX) Stock May Be OK, After All

Despite reporting a massive 27 percent drop in profits following its widely publicized data breach, Equifax Inc. (NYSE: EFX) stock managed to avoid a large sell-off in after-hours trading on Thursday, falling less than 1 percent and indicating that investors still see value in the credit monitoring company.

Equifax released its first quarterly earnings report since its massive data breach after the market closed Thursday, reporting diluted earnings of 79 cents per share on revenue of $834.8 million. Analysts had been expecting EPS of $1.49 on $847.3 million in revenue.

The company reported $27.3 million in pre-tax expenses associated with the breach, which exposed sensitive data of more than 145 million Americans.

Interim CEO Paulino Barros did his best to reassure shareholders of the company’s commitment to security.

“As we look to the future, I have committed Equifax to four things: protecting consumers, enhancing our security, empowering consumers to control access to personal credit data, and leading our industry to confront the massive economic and national security threats represented by cybercriminals,” Barros said in a statement.

Barros took over in September after former CEO Richard Smith resigned.

Equifax investors have been feeling the pain from the security breach fallout for months now. The stock plummeted more than 30 percent following news of the breach, but has started to regain some of its losses, posting a 14 percent gain since Sept. 15.

It’s difficult to predict is whether Equifax’s lost business will eventually return. Morgan Stanley analyst Toni Kaplan says Equifax stock could see a 50 percent dip if it doesn’t.

“We believe that the bear case … is that consumers question why they should be paying EFX for credit monitoring services following a loss of trust as well as the fact that they did not detect their own data breach for some time after it occurred,” Kaplan wrote in September, immediately after the breach.

However, on a valuation basis, Equifax stock may also have some upside if long-term fallout from the breach isn’t as bad as feared. The stock’s price-earnings ratio is…

Click here to continue reading

Want to learn more about how to profit off the stock market? Or maybe you just want to be able to look sophisticated in front of your coworkers when they ask you what you are reading on your Kindle, and you’d prefer to tell them “Oh, I’m just reading a book about stock market analysis,” rather than the usual “Oh, I’m just looking at pics of my ex-girlfriend on Facebook.” For these reasons and more, check out my book, Beating Wall Street with Common SenseI don’t have a degree in finance; I have a degree in neuroscience. You don’t have to predict what stocks will do if you can predict what traders will do and be one step ahead of them. I made a 400% return in the stock market over five years using only basic principles of psychology and common sense. Beating Wall Street with Common Sense is now available on Amazon, and tradingcommonsense.com is always available on your local internet!