The Coca Cola Co KO 0.43% is one of the most iconic American companies of all time. However, the company has never been afraid to expand its resume and try new things. Here are a few of Coke’s latest ideas investors might (or might not) have already seen in stores.
Coca-Cola Life
In November, Coke announced the rollout of Coca-Cola Life, a 60-calorie, eight-ounce drink with no artificial sweeteners. According to USA Today, the drink’s preliminary sales numbers indicate that it could be a big winner for the company.
Fairlife
After taking over the soda, water, energy drink, and juice markets, Fairlife is Coke’s venture into the world of dairy. The premium milk contains more calcium than regular milk, half the sugar and is lactose-free. It also costs about $0.65 more per quart that regular milk.
Rainbow Cans
Things may be getting a bit more colorful in Coke drinkers’ refrigerators in 2015 after the company launched its rainbow 250 mL cans. The rainbow colors are an attempt by the company to raise awareness of the new, smaller-sized cans.
Regret Nothing Campaign
Get ready to see Coke telling customers to let go of their inhibitions and drink a Diet Coke! The company’s new “Regret Nothing” campaign is designed to appeal to its target market (particularly women) on an emotional level.
Dasani Drops Infusions
For those who enjoy flavored water but don’t like the sweetness of Dasani Drops, Dasani Drops Infusions might be the perfect way to add a little bit of taste to their H2O. Coke launched the new drops in January.
Coca-Cola Orange
Coca-Cola Orange may not be new to residents of the UK (where it launched back in 2007), but Japanese consumers are now seeing the Citrus-splashed drink on shelves for the first time. The launch of Coke Orange in Japan could be a response to PepsiCo Inc’s PEP 1.14% crazy Japanese flavors, such as Pink Strawberry Milk and Salty Watermelon.
Coca-Cola stock has been a strong, stable investment over the decades, and shareholders have enjoyed the company’s consistent long-term performance as much as customers enjoy the consistent taste of the original Coca-Cola Classic.
There’s no telling what’s next for Coke, but the company continues to push forward with new ideas.
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