Investors are always looking ahead to the next big trend in the market. Traditionally, younger Americans have been trendsetters in the economy, so it’s always wise for investors to keep an eye on what Generation Z is buying. U.S. investment bank Piper Jaffray surveyed more than 8,000 American teens to identify where they are eating, what they are buying and how they are spending their time online. Here are eight stocks that represent top brands among U.S. teens.
Chipotle Mexican Grill (ticker: CMG)
Chipotle and its investors have been through the ringer in the past several years, but a new CEO and high scores among younger diners may be signs that Chipotle is finally back on the right track. Chipotle is the third most preferred restaurant brand among upper-income teens surveyed at 8 percent, indicating it’s their top pick for dining. Piper Jaffray also found Chipotle is making a comeback among average-income teens, returning to the top five brands for the first time since spring 2017. CMG stock is Piper Jaffray’s top recovery stock investment idea.
Starbucks Corp. (SBUX)
Aside from privately-held Chick-fil-A, Starbucks is the most preferred restaurant brand among upper-income teens at 12 percent and average-income teens at 10 percent. While Starbucks’ mindshare – the relative public awareness – among upper-income teens is up from 11 percent a year ago, its mindshare among average-income teens remains below its peak of 18 percent in 2013. Piper Jaffray’s recent traffic checks suggest Starbucks is on track for positive same-store sales growth in the near term, and the company’s focus on expanding its menu and technology offerings should help keep it a top destination among teens.
Nike (NKE)
Nike once again dominated the teen survey apparel section. Among teens of all incomes, 41 percent chose Nike as their preferred footwear brand. That mindshare is down from 51 percent in spring 2017, but it is well ahead of a distant-second Vans, which holds 19 percent of mindshare. Nike was again named the top overall favorite apparel brand as well, with the company’s mindshare dropping to 22 percent from 24 percent a year ago. Finally, among upper-income teen males, Nike Jordan remains…
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