According to a report by Bloomberg, representatives from other companies were allowed into Apple Inc.’s AAPL 0.15% top secret watch lab in recent weeks to make last-minute adjustments to Apple Watch apps.
Apple is expecting to debut a set of apps along with the watch next month, and the company wants to make sure everything is working properly for the launch of their gadget.
Classified Operations
Not only are outsiders required to leave their phones at the door, Apple is reportedly not even allowing paper into the lab to ensure that nothing about the Apple Watch will leak prior to the big launch. The lab itself, located at Apple’s headquarters in Cupertino, California, is completely shut off from communication with the outside world.
Even several of Bloomberg’s sources for the story asked not to be identified because of non-disclosure agreements that are in place.
What Apps Can Users Expect?
There’s no official word of what apps users can initially expect to be available for the watch, but Bloomberg listed several companies that have been working closely with Apple, including Facebook Inc FB 1.48%, United Continental Holdings Inc UAL 1.84% and Starwood Hotels & Resorts Worldwide Inc HOT 0.07%.
Facebook has created a program for Instagram that can browse through photos and notify users of other users’ activities. Other social networks like Twitter Inc (NYSE: TWTR) and Pinterest will also have apps.
High Expectations
Researcher Strategy Analytics predicts that Apple will take over 55 percent of the global smartwatch market share in 2015. Morgan Stanley analyst Katy Huberty is estimating that Apple will ship 30 million watches in the first 12 months, and initial demand for the watch could be stronger than the initial demand for the iPhone and iPad.
Read this article and all my other articles for free on Benzinga by clicking here
Want to learn more about the stock market? Or maybe you just want to be able to look sophisticated in front of your coworkers when they ask you what you are reading on your Kindle, and you’d prefer to tell them “Oh, I’m just reading a book about stock market analysis,” rather than the usual “Oh, I’m just looking at pics of my ex-girlfriend on Facebook.” For these reasons and more, check out my book, Beating Wall Street with Common Sense. I don’t have a degree in finance; I have a degree in neuroscience. You don’t have to predict what stocks will do if you can predict what traders will do and be one step ahead of them. I made a 400% return in the stock market over five years using only basic principles of psychology and common sense. Beating Wall Street with Common Sense is now available on Amazon, and tradingcommonsense.com is always available on your local internet!