A recent report by the Wall Street Journal that Apple Inc. (NASDAQ: AAPL) has completely abandoned its television project has certainly left Piper Jaffray analyst Gene Munster broken-hearted. Munster released a note this week waving the white flag and admitting that his long-standing fairy tail love affair with the rumored device has run its course.
They say it’s better to have loved and lost than never to have loved at all. While the love story between Munster and the fabled Apple Television has suffered a tragic end, at least investors will always have the memories:
August 2009
“The bottom line, 10 million HDTV’s sold in the US a year is a real market, and if history repeats itself, Apple will find a way to compete in a commoditized market with a premium priced product.”
July 2010
“We see [the Mac mini] as a small, intermediate step towards a larger move into the living room with an all-in-one, connected TV.”
October 2011
“We believe that of the estimated 220m flat panel TVs sold in 2012, 48% or 106m units will be internet-connected, of which Apple could sell 1.4m units. We believe an Apple Television could add $2.5b or 2% to revenue in CY12.”
May 2012
“If you’re in the market for a new TV, hold off. Apple has a new product coming and it’s going to be hot.”
June 2012
“We believe…
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