Chinese e-commerce retailer JD.com Inc JD 0.12% is betting big on online Chinese produce company FruitDay. JD.com was one of several big-name investors that participated in FruitDay’s recent $70 million fundraising effort.

About FruitDay

FruitDay claims to be China’s largest online produce firm, targeting 10 million customers by the end of 2015. FruitDay imports 80 percent of its fruit from overseas and plans to use the $70 million in proceeds to invest in infrastructure, logistics, management and general business development.

JD.com joined global investment firm Susquehanna International Group and ClearVue to come up with the $70 million.

Differentiating From Alibaba

JD.com is often compared to…

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