Benzinga recently had the chance to speak with Darren Waxman, CEO and co-founder of Joinem about the rapidly-expanding and ever-evolving world of e-commerce. Mr. Waxman discussed Joinem’s role in the convergence of e-commerce and social media, ways in which the biggest social media companies are integrating e-commerce into their platforms and whether or not there is a long-term future remaining for traditional brick-and-mortar retailers.
Social Media + E-Commerce = Powerful Combination
When Benzinga asked what the recent convergence between social media and e-commerce means for the future of online shopping, Waxman explained that the biggest beneficiaries to the new world of shopping are consumers.
Waxman used Facebook Inc FB 0.99% as an example of the new “social commerce” environment. “If you look at Facebook alone, there’s about 150 million users sharing commerce-related ideas in the U.S. today. They’re sharing products, and they’re sharing stories about how they’re using products.” He also touted the transparency that social commerce brings to the table for consumers, allowing for better pricing and more product information and feedback than ever before.
Joinem’s Role
Waxman’s company, Joinem, aims…
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