Apple Watch U.S. Sales Estimated At 2.8 Million

While official sales numbers for Apple Inc. AAPL 0.32%’s new Apple Watch have yet to be released, recent data from Slice Intelligence, a research firm that collects data from e-mail receipts, reveals that nearly 20 percent of Apple Watch owners purchased an additional band for their watch.

Sales Estimates

As of mid-June, Slice Intelligence estimates that Apple has sold about 2.79 million Apple Watches, Reuters reported. E-mail receipts from the 2 million online shoppers surveyed by Slice indicate that about 20,000 purchased an Apple Watch. Of those 20,000 Apple Watch buyers, about 17 percent chose to buy at least one extra watch band.

Fashion Statement

So far, the black sport band has been…

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