The business of digital marketing is still relatively young. However, with sites like Facebook Inc FB 0.03% and Twitter Inc TWTR 0.26% sporting hundreds of millions of monthly active users, digital marketing is already a multi-billion dollar industry.

However, unlocking and understanding the value and effectiveness of social media marketing can be difficult. According to eMarketer, many marketers attempting to unlock the value of social media marketing are still falling short of the mark.

Struggling To Connect

While many businesses have invested time and money into social media initiatives, the returns on those investments remain difficult to measure. A March 2015 study by Simply Measured and TrustRadius indicates that measuring return on investment (ROI) and the connection between social activities and business outcomes are two of the most challenging aspects of social media initiatives for modern businesses.

Elusive ROI

This latest study is…

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