McDonald’s Expands All-Day Breakfast Experiment

All-day biscuit sandwiches may soon be coming to a town near you. McDonald’s Corporation MCD 1.57% recently announced its plans to expand its all-day breakfast test to include over 100 locations in the Southeast.

New Markets

Following the success of its initial all-day breakfast campaign carried out at over 90 McDonald’s locations in San Diego, California, the world’s biggest hamburger chain announced its intentions to test out the all-day breakfast menu in new U.S. markets. According to McDonald’s, the goal of expanding the all-day breakfast test is to gauge customer response in different areas of the U.S.

Starting June 22, McDonald’s will be offering all-day breakfast at 12 locations in Greenville and Greenwood, Mississippi. In July, McDonald’s all-day breakfast menu will be coming to 132 locations in Nashville, Tennessee.

Not Just McMuffins

Apart from breakfast sandwiches – the biscuits of which are made-from-scratch at all but one of Mississippi’s test locations – McDonald’s experiment includes…

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