The opportunities that social media sites like Facebook Inc FB 0.43% and Twitter Inc TWTR 0.9% provide for companies to gain trendy, cheap exposure for their products and services are too much for many companies to resist. While many companies have been successful in building their brands by creating “viral” social media content, some companies have made some major social media blunders.
PCMag recently compiled a list of 11 infamous corporate social media mistakes. Here’s an overview of PCMag’s list.
1. US Airways
In April 2014, US Airways, owned by American Airlines Group Inc AAL 0.59%, “accidentally” happened to take a Twitter exchange with a disgruntled customer the X-rated route by posting an obscene image.
2. BBC, Ahmen Khawaja
Earlier this year, the BBC’s Ahmen Khawaja tweeted that “Queen Elizabeth has died,” before later apologizing and explaining that the tweet was a “silly prank.” This incident was definitely not the type of social media engagement that the BBC is looking for.
3. Twitter, Anthony Noto
Last year, Anthony Noto, the CFO of Twitter, mistakenly posted a public tweet about a potential M&A deal the company was in the process of negotiating. Apparently, the message was intended to be a private direct message.
4. Disney
The Walt Disney Co DIS 0.14% certainly didn’t approve of…
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