On Tuesday, Sprint Corp S 2.46% launched its new all-inclusive, or “All-in,” plan, which offers consumers unlimited mobile phone services for a base cost of $60 per month.

The 3rd-largest U.S. mobile services provider after AT&T Inc. T 0.34% and Verizon Communications Inc. VZ 0.34%, Sprint is hoping the new unlimited plan will help narrow the gap with its top two competitors.

Alternative Approach

Over the past few years, Sprint has shifted toward offering month-to-month leasing plans with service fees, as opposed to the traditional two-year contract plans offered by its major competitors. Sprint’s change in approach has started price wars in the past, leading rivals AT&T, Verizon, and T-Mobile US Inc. TMUS 1.08% to offer a variety of new promotions and rates in response.

“All-in” Plan Details

Sprint’s newest venture provides…

Read the rest of this article (and all my other articles) for free on Benzinga by clicking here

Want to learn more about how to profit off the stock market? Or maybe you just want to be able to look sophisticated in front of your coworkers when they ask you what you are reading on your Kindle, and you’d prefer to tell them “Oh, I’m just reading a book about stock market analysis,” rather than the usual “Oh, I’m just looking at pics of my ex-girlfriend on Facebook.” For these reasons and more, check out my book, Beating Wall Street with Common Sense. I don’t have a degree in finance; I have a degree in neuroscience. You don’t have to predict what stocks will do if you can predict what traders will do and be one step ahead of them. I made a 400% return in the stock market over five years using only basic principles of psychology and common sense. Beating Wall Street with Common Sense is now available on Amazon, and tradingcommonsense.com is always available on your local internet!