Morgan Stanley Says Athletic Footwear Is ‘The Trend To Play’ During Earnings Season

In a new report, Morgan Stanley calls athletic footwear “the trend to play” during Q2 earnings season. Analyst Jay Sole suggests two pair trades in the space that the firm believes will allow traders to capture outperformance while limiting overall risk.

Strong Trends

According to the report, recent data and store checks have indicated that trends in athletic footwear sales have continued to get stronger. Sole believes this data is an indication that athletic footwear stocks might catch the market by surprise this earnings season, as apparel sales have been lackluster and earnings expectations are relatively low.

Growth Deceleration?

While many are expecting growth deceleration in athletic footwear following more than three years of strong growth, Morgan Stanley believes…

Click here to continue reading

Want to learn more about how to profit off the stock market? Or maybe you just want to be able to look sophisticated in front of your coworkers when they ask you what you are reading on your Kindle, and you’d prefer to tell them “Oh, I’m just reading a book about stock market analysis,” rather than the usual “Oh, I’m just looking at pics of my ex-girlfriend on Facebook.” For these reasons and more, check out my book, Beating Wall Street with Common SenseI don’t have a degree in finance; I have a degree in neuroscience. You don’t have to predict what stocks will do if you can predict what traders will do and be one step ahead of them. I made a 400% return in the stock market over five years using only basic principles of psychology and common sense. Beating Wall Street with Common Sense is now available on Amazon, and tradingcommonsense.com is always available on your local internet!