In a new report, Oppenheimer analyst Holden Lewis addressed some misconceptions the market may have about Zebra Technologies. Lewis believes that investors are too quick to draw comparisons between Zebra and rival NCR Corp when there are key distinctions between the two stocks that make Zebra a much better play.

Skin-Deep Similarities

Lewis conceded that, on the surface, Zebra and NCR look worthy of comparison. Both companies are in the scanning/printing business, and both companies recently made large acquisitions that required the addition of leverage.

However, according to Lewis, the market’s punishment of Zebra for NCR’s bad deal is undeserved.

NCR Investors Jump The Gun

Initial enthusiasm for NCR’s deal was followed…

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