Facebook announced on Monday that it is testing new app features that allow users to shop for clothing and other items without ever leaving the Facebook app. The move by Facebook is another step into e-commerce giant Amazon’s space and could prove hugely beneficial for Facebook if the number of mobile shoppers continues to grow.

New Features

One of the new features that Facebook is testing is advertising that allows users to browse through a large selection of a brand’s products without being redirected to another site.

In addition, businesses will be able to display products for purchase on their own Facebook pages, and users will be able to use a new “buy now” button to make more purchases directly on Facebook.

Making It Easy

According to eMarketer, less than 2.0 percent of all retail sales currently happen…

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