It’s rare for a single sporting event to move the stock market, but a new report by Canaccord Genuity analyst Ryan Meliker suggested that the 2016 Super Bowl in San Francisco will do just that.

In his report, Meliker explained just how significant the Super Bowl will be and which stocks will be the biggest beneficiaries of the big game.

The Numbers

According to Canaccord, the Super Bowl alone will boost Q1 2016 revenue per available room (RevPAR) for San Francisco area hotels by 5.5 percent. The firm estimates that the Super Bowl will single-handedly add 59,000 room nights and $66 million in room revenue in the San Francisco area in Q1.

Comps

Meliker believes…

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