The latest data from Ticker Tags shows that the E. coli scare at Chipotle Mexican Grill, Inc. CMG 1.98% may have created a market share opportunity for rival Qdoba and parent company Jack in the Box Inc. JACK 1.02%.
Ticker Tags monitors social media sites to identify trends by searching for words or phrases that are found together in social media content, such as tweets.
Since the beginning of November, there have been multiple spikes in social media content that include mentions of both Chipotle and Qboda, much of which presents Qboda in a favorable light.
Conversely, Chipotle’s downfall has also been clearly chronicled on social media. The graph below shows…
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