SeaWorld Entertainment Inc SEAS 0.52% has announced that the health of its popular orca Tilikum is “beginning to deteriorate.” According to data from Ticker Tags, the latest news is bad news for both Tilikum fans and SeaWorld shareholders.

Tilikum was the subject of the 2013 documentary “Black Fish,” which questioned the safety and ethics of keeping killer whales in captivity. Tilikum has been linked to the death of three trainers, including trainer Dawn Brancheau in 2010.

Ticker Tags monitors social media sites to identify trends by searching for words or phrases that occur together in social media content, such as tweets. According to the latest data, social media mentions of Tilikum have skyrocketed since news broke of the whale’s illness.

Social media mentions of SeaWorld regarding Tilikum have been…

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