In a pair of new reports, Wall Street analysts weigh in on two important recent developments for Amazon.com, Inc. AMZN 1.91%.

First, Pacific Crest analyst Edward Yruma discussed Amazon’s new fashion show
Style Code Live.” According to Yruma, the new show is an innovative approach to apparel marketing.

“We believe this move, coupled with a move into private label, highlights Amazon’s willingness to be innovative and to approach the category differently than with its traditional values of low cost and fast shipping,” he explained.

Pacific Crest has an Overweight rating on Amazon and an $800 price target for the stock.

Bank of America analyst Justin Post instead chose to focus on Amazon’s air cargo news. This week, Air Transport Services Group Inc. ATSG 0.49% announced a deal with Amazon to operate an air cargo network for U.S. Amazon customers. Air Transport will be operating at least 20 planes on behalf of Amazon.

While bears could see the cargo operation as yet another massive expense for Amazon, Post believes…

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