In the 18 months since Fantex Holdings announced its first publicly-traded “athlete-tracking stock,” a way for sports fans to invest in NFL tight end Vernon Davis, Fantex has added five more athletes to its list of tracking stocks.
Fantex selects young athletes and signs them to contracts that guarantee them a lump sum up-front in exchange for a percentage of their future brand income. Investors can then buy shares of athlete tracking stocks that theoretically rise and fall based on the success or failure of the athlete.
Fantex recently filed its 2015 annual report, which provided investors updates on its publicly-traded athlete tracking stocks. According to the report, the company’s six athlete brands have generated a combined $25 million in revenue since the company’s inception. That amounts to $2.3 million in total brand income for Fantex.
The company still has some high expectations for its six athlete partners. Fantex is projecting…
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