Opinion: Should Amazon Consider The Race Of Its Customers?

A new Bloomberg piece by David Ingold and Spencer Soper pointed out that Amazon.com, Inc. AMZN 9.57%’s free Prime same-day delivery service is not available to many residents of low-income minority neighborhoods who need it the most.

Amazon’s free same-day delivery service is now available in certain neighborhoods in 27 different metropolitan areas. Unfortunately, not every neighborhood in each city makes the cut. As a result, many residents in lower-income and majority black neighborhoods in cities such as Atlanta, Chicago and Boston do not have access to the free same-say service, while residents of nearby neighborhoods do.

“Being singled out like that and not getting those same services as they do in a 15-minute walk from here is very frustrating,” said Roxybury, Massachusetts, resident JD Nelson.

Amazon Vice President for Global Communications Craig Berman told Bloomberg that there is a very good reason why Amazon delivers to certain neighborhoods and not others.

“When it comes to same-day delivery, our goal is…

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