The latest data from TickerTags indicates the novelty appeal of Apple Inc. AAPL 1.15%’s Apple Watch has worn off in a big way since the device’s launch. Shareholders are hoping the Apple Watch will provide a boost to the company’s bottom line when Apple reports Q1 earnings this afternoon. Unfortunately, social media buzz (or lack thereof) isn’t particularly encouraging.

TickerTags monitors social media sites to identify trends by searching for words and phrases that appear together in social media content, such as tweets.

Social media mentions of the Apple Watch are down nearly 80 percent since its 2015 launch. Compared to mentions of competitor Fitbit Inc FIT 0.83%’s wearable devices, the Apple Watch is coming up especially short. Twelve months ago, “Apple Watch” had twice the number of social media mentions as “Fitbit,” but now Fitbit is winning the buzz battle with more than three times the number of mentions as the Apple Watch.

One positive takeaway for Apple shareholders is…

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