The soft drink industry could soon fall under heavy pressure from lawmakers who seek to impose taxes on sugary drinks linked to a number of health issues. The regulatory headwinds facing big-name soda companies like The Coca-Cola Co KO 0.6%, PepsiCo, Inc. PEP 0.33% and Dr Pepper Snapple Group Inc. DPS 0.28% could be significant, but one smaller competitor has made big strides in preparation for potential soda taxes.
Back in February, National Beverage Corp. FIZZ 0.71% announced the first ever “Soft-Drink Alternative” (SDA), a product that took four years to develop. National’s Shasta Sparkling brand became the beverage industry’s first “clean label” drink. Shasta Sparkling contains no calories, no sodium, no sweeteners and 100 percent all-natural ingredients.
“Shasta (SDA) Sparkling is redefining and revolutionizing how consumers have modified their tastes for a healthier, better-for-you alternative to sweetened soft drinks,” CEO Nick Caporellasaid.
Traders are taking note. Since the beginning of April, National Beverage’s stock is up 30.1 percent, significantly outperforming Coca-Cola (-3.5 percent), Pepsi (+0.3 percent) and Dr Pepper Snapple (+1.4 percent).
Perhaps the most appealing thing about the company from an investment perspective is…
Click here to continue reading
Want to learn more about how to profit off the stock market? Or maybe you just want to be able to look sophisticated in front of your coworkers when they ask you what you are reading on your Kindle, and you’d prefer to tell them “Oh, I’m just reading a book about stock market analysis,” rather than the usual “Oh, I’m just looking at pics of my ex-girlfriend on Facebook.” For these reasons and more, check out my book, Beating Wall Street with Common Sense. I don’t have a degree in finance; I have a degree in neuroscience. You don’t have to predict what stocks will do if you can predict what traders will do and be one step ahead of them. I made a 400% return in the stock market over five years using only basic principles of psychology and common sense. Beating Wall Street with Common Sense is now available on Amazon, and tradingcommonsense.com is always available on your local internet!
