Gun Control Social Chatter Reaches Historic High

The latest data from TickerTags indicate the Orlando shootings may have triggered more public gun control discussions than ever before.

TickerTags monitors social media sites to identify trends by searching for words and phrases that appear together in social media content, such as tweets.

In the wake of the Orlando tragedy, organic social media mentions of “gun control,” “gun” + “ban,” and “background checks” are currently 160 percent, 255 percent and 49 percent higher, respectively, than they’ve been at any previous time in the past two years.

Organic mentions of “ammo” and “ammunition” are also up 33 percent and 49 percent higher than previous spikes.

Ironically, when mass shootings such as these happen in the United States, gun sales and gun stocks typically respond positively, as gun enthusiasts look to stockpile guns ahead of potential changes to gun laws. Since the Orlando shootings, Smith & Wesson Holding Corp SWHC 1.95% is up 15.8 percent. Sturm, Ruger & Company RGR 1.98%, Cabelas Inc CAB 1.85% and Vista Outdoor Inc VSTO 0.67% have all traded…

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