For CEOs, social media sites like Twitter Inc TWTR 0.33% andFacebook Inc FB 0.09% are more than just fun ways to connect with customers. If used correctly, they can be one of the most useful tools in creating a company’s brand.
When it comes to social media branding, Tesla Motors Inc TSLA 1.68% CEO Elon Musk is one of the best in the business. Musk has consistently taken advantage of his reputation as a technology visionary and his legions of loyal followers to reinforce Tesla’s carefully-crafted reputation as the “cool,” younger, more progressive alternative to General Motors Company GM 0.26%, Ford Motor Company F 0.08% and other traditional auto companies.
In addition to moving Tesla’s share price, Musk’s tweets often get his followers and the media whipped into a frenzy, generating instant free exposure for Tesla and its events and products. Here’s a sampling of Musk in action:
Musk’s ability to use social media to drum up major Tesla awareness is likely one of the big reasons why Tesla spends only a fraction of the advertising cost of its competitors.
T-Mobile US Inc TMUS 0.36% CEO John Legere takes a slightly different approach to social media by using every opportunity to attack the competition. Here are…
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