With Best Buy Co Inc BBY 0.54% shareholders looking ahead to the company’s Q2 earnings due out before the market open on Tuesday, the latest data from TickerTags indicates the company’s social media buzz has taken a big hit.

TickerTags monitors social media sites to identify trends by searching for words and phrases that appear together in social media content, such as tweets.

Adjusting for a spike in mentions in Q2 2015 when Best Buy briefly sold $200 gift cards on its website for $15, total social media mentions of Best Buy were down 28 percent year-over-year in Q2.

In addition mentions of Best Buy in relation to its top product segments were all down more than 20 percent including TVs (-30 percent), phones (-24 percent), computers (-30 percent), cameras (-23 percent) and gaming (-31 percent).

Even mentions of the company’s popular Geek Squad tech service were down 19 percent in Q2.

While these trends are certainly disturbing for Best Buy investors, there is…

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