For toy makers Hasbro, Inc. HAS 0.54% and Mattel Inc. MAT 0.75%, the holiday shopping season is the most critical time of the year. Although the holiday shopping rush is still a couple of months away, UBS analyst Arpine Kocharyan is reporting some positive preliminary channel checks.
“After a solid H1, retailers are cautiously optimistic on toy sales heading into [the] all-important holiday season, with summer months having seen a typical slowdown in sales, according to trade,” Kocharyan explains.
For Mattel, Kocharyan notes the Barbie brand seems well-positioned ahead of Q4. UBS also reports a strong global roll-out of DC Super Hero Girls. Hot Wheels, Fisher-price and MEGA have also generated strong numbers so far this year ahead of the holiday season. Kocharyan even says that American Girl’s partnership with Toys “R” Us could be a future source of incremental revenue growth for Mattel. The company will look to reset its struggling Monster High brand with a new 2017 lineup.
For Hasbro, Kocharyan believes the Star Wars Rogue One product line is better than last year’s Star Wars lineup. Elena of Avalor sales are…
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