Amazon Is Taking Over The Market, One Sector At A Time

The first time most traders ever heard about Amazon.com, Inc. AMZN 0.32%, the company was disrupting bookstores like Barnes & Noble, Inc. BKS 0.27%, Books-A-Million and the now-bankrupt Borders Books and Music.

Since that time, Amazon has expanded to wreak e-commerce havoc on discount retailers like Wal-Mart Stores, Inc. WMT 3.22%.

In addition, Amazon’s AWS now dominates the global could services business ahead of rivalsMicrosoft Corporation MSFT 0.17% and Alphabet Inc GOOGL 0.23%.

Nearly 20 years have passed since Amazon’s 1997 IPO, and the company is now the world’s largest retailer. The stock has been hitting all-time highs, and currently sports a market cap of $400 billion.

Yet Amazon is showing no signs of complacency.

This week, the Wall Street Journal reported that Amazon’s package delivery ambitions are larger than many had expected. Given Amazon’s history, that’s really bad news for United Parcel Service, Inc. UPS 0.04% and FedEx Corporation FDX 0.67%.

Amazon also recently announced its first one-hour beauty product delivery service in Chicago. Some traders are already wondering if Sally Beauty Holdings, Inc. SBH 0.66% and Ulta Salon, Cosmetics & Fragrance, Inc. ULTA 2.53% could be the next Barnes & Noble or Borders.

Amazon Prime also started offering original video programming in recent years. Together withNetflix, Inc. NFLX 1.14%, Amazon is a major threat to traditional cable TV companies like Time Warner Inc TWX 0.09% and Walt Disney Co DIS 0.41%.

Amazon also seems to be taking aim at Shutterfly, Inc. SFLY 0.47%‘s digital photo printing business as well. Amazon recently launched Prints, which sent Shutterfly shares tumbling more than 12 percent.

Finally, Amazon is looking to be one of the major early players in virtual reality content production. Last year, Digi-Capital projected…

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