Twitter Inc (NYSE:TWTR) shares have been all over the grid so far in 2016, as wave after wave of buyout rumors come and go. Most recently, TWTR stock plunged 30% in the first two weeks of October on reports that Salesforce.com, Inc. (NYSE:CRM) and other potential suitors are no longer interested in acquiring the embattled social network.
Hope, however, is not lost for TWTR stock holders. While most of the media’s attention has been focused on a possible buyout, Twitter may have quietly found its next major growth opportunity.
TWTR Stock Pivots
Twitter’s user growth and ad revenue issues have been well documented. Its solution to throw more video ads at users may not seem particularly unique. Video ads are much more lucrative than typical social media ads, but Twitter’s social media competitors have beaten TWTR to the punch.
“Playing catch-up for video is no easy feat, especially when you consider the resources deployed by Snapchat, Facebook Inc (NASDAQ:FB) and YouTube,” Monness, Crespi, Hardt & Co analyst James Cakmak said in July.
Twitter’s recent moves in the video space, however, may indicate that it has a different set of targets in mind.
Streaming’s Achilles’ Heel
Netflix, Inc. (NASDAQ:NFLX) and other streaming subscription video services have preyed…
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