For 15 years now, Brandchannel has been tracking product placement in American movies. The company just released its annual Brandcameo Product Placement Awards for 2014.
Here are some of the highlights from this year’s awards.
2014 Award for Overall Product Placement- Apple Inc. AAPL 1.66%
Apple claims this year’s top product placement award for the first time since its back-to-back victories in 2010 and 2011. Apple narrowly defeated 2014 runners-up The Coca-Cola Company KO 0.24% and Sony Corp SNE 0.61%.
Apple products appeared in more than 25 percent of 2014’s top box office movies.
2014 Award For Achievement In Product Placement In A Single Film: “Transformers: Age of Extinction”
Incredibly, 55 different brands can be seen in this 2014 blockbuster, including Anheusier-Busch InBev‘s BUD 1.08% Budweiser, Alliant Techsystems Inc‘s GM 0.11% Cadillac and Chevrolet, The Goodyear Tire & Rubber Co GT 1.37%, Nike Inc NKE 0.96%, Luxottica Group SpA‘s LUX 2.15% Oakley, Oshkosh Corp OSK 0.4%, L Brands‘ LB 0.1% Victoria‘s Secret and Coca-Cola.
2014 Award For Product Placement Achievement In An Oscar Nominated Film: “The Theory Of Everything”
The Stephen Hawking bio film took this year’s award for the memorable role that a box of Proctor & Gamble Co‘s PG 0.33% Tide detergent played in the love story between Hawking and his wife Jane.
In the movie, Hawking leaves a box of Tide at Jane’s doorstep as a gift.
2014 Award For Best Role As A Supporting Product Placement: “Nightcrawler”
As Lou Bloom becomes more aggressive, ruthless and successful throughout the movie, he buys a Fiat Chrysler Automobiles FCAU 0.58% candy-apple red Dodge Challenger 392 SRT.
According to Brandchannel, “The in-your-face muscle car mirrors the development of Bloom.”
The full list of this year’s Brandcameo Product Placement Awards can be found here.
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