The struggling McDonalds Corporation MCD 0.2% announced this week that June will be the last month that the global restaurant leader will report monthly same-store sales (SSS) statistics. From July onward, McDonalds will only be reporting SSS on a quarterly basis.

Déjà Vu?

U.S. retail investors might remember a similar announcement from another major global company a few years ago: Wal-Mart Stores Inc WMT 0.39%.

Starting in May 2009, Walmart stopped releasing monthly sales reports, and the market now settles for four quarterly reports per year. At the time, Walmart argued that the move was intended to reduce share price volatility.

“This decision aligns investors with the long-term view we take to build shareholder value. We feel this also will reduce the intra-period volatility related to events such as calendar shifts,” Walmart’s CFO Tom Schoewe explained in 2009.

Growing Trend

Walmart was only a part of the wave of retailers that decided to…

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