Does Vox Media Have Any True Peers?

On Tuesday, Vox Media announced that it will be acquiring news website Re/code in an all-stock deal.

With the addition of Re/code, Vox now has further increased its presence in the digital media world. While the company is certainly not the largest online news presence, it sports a unique and wide-ranging collection of content.

Vox’s Brands

In addition to Re/code, Vox owns SB Nation (sports), The Verge (technology news), Polygon (gaming), Curbed (real estate), Eater (food/dining), Racked (retail/shopping) and its namesake Vox website (general news).

According to analytics firm comScore Inc, Vox’s sites have seen 35 percent growth in traffic in the past nine months and had 53.3 unique visitors in March 2015. That number of visitors is in the same league as the The New York Times Co NYT 0.85% (59.1 million), but is well short of competitor BuzzFeed’s 77.9 million March visitors.

Media M&A

The buyout of Re/code is just the…

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