Holiday shopping season is almost here, and Stifel analyst Richard Jaffe believes that things might not be as bad this year for softline retailers as many fear. Jaffe believes this holiday season will be modestly better than last year’s, and several stocks are poised to benefit from the growth.

Outlook

According to Jaffe, Stifel is predicting 2-3 percent year-over-year sales growth in apparel this holiday season. Jaffe sees new fashion trends this holiday season spurring increased apparel sales, as well as a decline in electronics spending and an extra selling day this year.

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