Yahoo Sports Expands Into Esports: What It Means For Business

Yahoo! Inc. YHOO 0.09% has announced the launch of Yahoo Esports, a destination for coverage of top global esports events. Yahoo Esports is Yahoo’s attempt to bring the content and coverage of Yahoo Sports to the world of video game competition.

“Yahoo Esports will have an emphasis on unique video content experiences covering live tournaments while going inside the action to focus on the players and competition with expert commentary, marquee interviews and in-depth features – in addition Yahoo Esports will maintain industry wide calendars, stats and player rankings,” Yahoo said in a press release.

For those unfamiliar with the popularity of esports, Yahoo estimates the global audience reach exceeded 226 million in 2015.

In terms of business, more than 40,000 fans attended…

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