The latest data from Ticker Tags provides some surprising insight into the resurgent popularity of Crocs, Inc. CROX 3.58% footwear. Ticker Tags monitors social media sites to identify trends by searching for words or phrases that are found together in social media content, such as tweets.
In the past two years, Crocs’ stock is down more than 30 percent, but its Twitter mentions have remained fairly consistent. Crocs undergoes seasonal cyclicality in its social media activity because its products are mostly worn in warm weather.
However, while the seasonal volume of Crocs mentions on Twitter have remained steady in the past couple of years, the percentage of positive mentions has jumped by 16 percent from 50 percent to around 67 percent.
Perhaps the climb in positive sentiment for Crocs can be attributed to several high-profile Crocs sightings in the past couple of years. Back in June of 2015, Britain’s Prince George was spotted wearing Crocs. That same month, Vogue published an article on how Crocs can be worn fashionably.
The trend seems to have carried over into 2016 as well. In February, Ryan Reynolds was seen…
Click here to continue reading
Want to learn more about how to profit off the stock market? Or maybe you just want to be able to look sophisticated in front of your coworkers when they ask you what you are reading on your Kindle, and you’d prefer to tell them “Oh, I’m just reading a book about stock market analysis,” rather than the usual “Oh, I’m just looking at pics of my ex-girlfriend on Facebook.” For these reasons and more, check out my book, Beating Wall Street with Common Sense. I don’t have a degree in finance; I have a degree in neuroscience. You don’t have to predict what stocks will do if you can predict what traders will do and be one step ahead of them. I made a 400% return in the stock market over five years using only basic principles of psychology and common sense. Beating Wall Street with Common Sense is now available on Amazon, and tradingcommonsense.com is always available on your local internet!
