The latest data from Ticker Tags provides some surprising insight into the major impact former President Jimmy Carter’s melanoma diagnosis and treatment has had on the social media popularity of Merck & Co., Inc. MRK 1.3%’s Keytruda. Ticker Tags monitors social media sites to identify trends by searching for words or phrases that appear together in social media content, such as tweets.
On August 12, 2015, President Carter announced his melanoma diagnosis. Since that date, Merck’s stock is down 10.0 percent. However, Carter’s diagnosis and treatment seem to have garnered some high-profile positive exposure for Keytruda.
Carter was prescribed Keytruda on August 20, 2015, which raised social media awareness of the drug. On September 7, the FDA approved Keytruda for new indications, sending social media mentions through the roof.
Since the FDA approval, social media mentions have mostly been on the decline, that is, until President Carter announced on February 20 of this year that he is now cancer free, sending Keytruda social media mentions to their highest point since the FDA approval.
The graph shows…
Click here to continue reading
Want to learn more about how to profit off the stock market? Or maybe you just want to be able to look sophisticated in front of your coworkers when they ask you what you are reading on your Kindle, and you’d prefer to tell them “Oh, I’m just reading a book about stock market analysis,” rather than the usual “Oh, I’m just looking at pics of my ex-girlfriend on Facebook.” For these reasons and more, check out my book, Beating Wall Street with Common Sense. I don’t have a degree in finance; I have a degree in neuroscience. You don’t have to predict what stocks will do if you can predict what traders will do and be one step ahead of them. I made a 400% return in the stock market over five years using only basic principles of psychology and common sense. Beating Wall Street with Common Sense is now available on Amazon, and tradingcommonsense.com is always available on your local internet!
