Can Big Mobile Expect An Impact From Pokemon GO?

Pokemon GO has quickly become the top mobile game in history. WhileNintendo Co. Ltd (ADR) NTDOY 4.69% shares shot up more than 50 percent following the game’s release, the latest data from TickerTagsindicates the “Big Four” mobile providers, Verizon Communications Inc. VZ 0.83%, AT&T Inc. T 0.42%, T-Mobile US Inc TMUS 1.27%and Sprint Corp S 3.63%, could be enjoying large Pokemon GO-related surges in data usage.

TickerTags monitors social media sites to identify trends by searching for words and phrases that appear together in social media content, such as tweets.

Shortly after Pokemon GO’s release on July 6, players began reporting anecdotally on Twitter that the game was eating through all of their data. The number of social media mentions of “data” + “over,” “cell” + “data,” and “phone” + “data” have spiked to their highest levels in two years. Mentions pertaining to data overages are up 91 percent month-over-month in July and up 93 percent compared to their monthly average in Q1 of 2016.

T-Mobile recently announced…

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