Will The ‘WrestleMania Short’ Trade Work Again This Year?

With WrestleMania 33 upon us, World Wrestling Entertainment, Inc. WWE 1.11% shares may be perfectly positioned for a post-event short trade. Once again this year, WWE plans to host a post-WrestleMania conference call on Monday to update shareholders on WWE Network subscriber numbers.

Last week, reports surfaced that company management was hoping to reach 2 million network subscribers by WrestleMania. That goal represents an ambitious 40 percent jump from the company’s last reported subscriber count of only 1.40 million.

Since the launch of the WWE Network in 2014, traders have been disappointed with WWE’s post-WrestleMania updates. WWE stock has sold off by more than 2.1 percent during the post-WrestleMania week all three years, averaging a dismal 6.5 percent one-week loss.

This year, WWE stock may be particularly ripe for a selloff if the company doesn’t deliver an impressive subscriber count. In the past three months, WWE shares have climbed 21.4 percent, and traders could be quick to take profits.

Earlier this week, Citigroup estimated

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