Monday night’s NCAA College Football Championship game in Dallas, Texas, between the Ohio State Buckeyes and the Oregon Ducks promises to be a high-scoring affair. Here’s a look at some of the numbers that you won’t find on the scoreboard.
$1 million for 30 seconds
The price of one 30-second ad spot on ESPN during the game can cost advertisers up to $1 million. Ad prices for the game are 20 to 30 percent higher than prices for the 2014 college football title game. The first round of the new college football playoff system drew record ratings on New Year’s Day, and ESPN is making advertisers dish out big money for all those eyeballs.
Despite the boost, ad rates for Monday night’s big game are nowhere near the $4 million rate for 30 seconds of Super Bowl air time or even the $1.5 million for 30 seconds of prime-time air during the NCAA Final Four basketball tournament.
$340
Ticket prices to the game have fallen as low as $340 after dropping 37 percent last week on ScoreBig. For fans that prefer standing to cheer on their team, standing-room only tickets are selling for as low as $115 on StubHub after going on sale for $200 last Thursday.
$6 million bonus
Ohio State and Oregon, along with eliminated semi-finalists Florida State and Alabama, each earned…
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