7 Brands Banking On ‘House Of Cards’ And Netflix This Weekend

Netflix, Inc. NFLX 0.98% is set to release season 3 of its hit show “House of Cards” on February 27, and the show’s fans are eagerly anticipating the new episodes.

According to Procera, 16 percent of Netflix users watched at least one episode of season 2 of the show on its release date last February.

While the show itself is an innovative part of the transition in television from traditional cable TV to online streaming, House of Cards is also one of the pioneers in the rapidly-expanding new world of advertising.

The show, like all Netflix originals, is “commercial free,” but a closer look reveals that “House of Cards” is a far from ad-free. The show contains a noticeable amount of product placement, an alternative to traditional TV commercials for advertisers.

Here’s a list of just some of the brands that viewers can expect to pop up in season 3:

BlackBerry Ltd BBRY 2.38%

As of season 2, Francis Underwood was constantly texting on his BlackBerry phone. Although BlackBerry has fallen on hard times, many government officials still prefer the company’s devices.

Apple Inc. AAPL 1.26%

Just because Francis uses a BlackBerry doesn’t mean other characters don’t use iPhones, Macs and iPads. Apple products are everywhere in the world these days, why wouldn’t they be in the Oval Office?

Dunkin Brands Group Inc DNKN 1.7%

Congressmen need caffeine too, so there’s certainly nothing out of character about seeing politicians meet at a Dunkin’ Donuts or sip on a cup of coffee with the logo conveniently turned toward the camera.

Sony Corp (ADR) SNE 1.59%

One of the more blatant instances of product placement is Underwood’s Sony PlayStation Vita, which he specifically praises by name in the show.

Anheuser-Busch InBev SA (ADR) BUD 2.45%

Another less-than-subtle instance of product placement in season 2 of the sow was a scene in which two news reporters chat over bottles of Stella Artois that happened to be conveniently centered in the picture frame.

Canon Inc (ADR) CAJ 0.34%

The spicy affair between Claire Underwood and her photographer boyfriend practically unfolds before viewers’ eyes on a Canon EOS 1 camera.

Reynolds American, Inc. RAI 0.05%

Finally, what “House of Cards” episode would be complete without the late-night American Spirits smoking scene?

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