Amazon.com, Inc.’s AMZN 0.5% constant striving to provide convenience for its customers took another innovative step this week as the company launched its new Dash Button service. The device, which is a physical button that is shipped to eligible Prime members along with a hook and adhesive, is connected through the Amazon App via WiFi.
How It Works
Each Dash Button is tied to a specific brand, such as Proctor & Gamble Co PG 0.46%‘s Tide or Gilette brands or Kimberly-Clark Corp KMB 0.24%‘s Huggies brand.
The button serves as a physical representation of Amazon’s 1-click ordering feature. Amazon’s official Dash Button site urges users to “keep Dash Button handy in the kitchen, bath, laundry, or anywhere you store your favorite products.”
Once customers set the device to the product of their choice, one press of the Dash Button will instantly order the pre-determined product.
How To Get Your Own Dash Button
Unfortunately, the preliminary roll-out of Dash Button is available only to selected Prime members who have been notified by email. Selected Prime members that are chosen are currently limited to three buttons, but they are shipped to members completely free of charge.
Is There Reason For Skepticism?
The timing of the launch of the controversial Dash Button, one day before April Fools’ Day, has led to speculation that the button could simply be a prank on the part of Amazon. However, according to Amazon spokeswoman Kinley Pearsall, a living, breathing employee of Amazon, the Dash Button is very real.
Innovative Solutions
Earlier this month, Amazon was cleared by the FAA to begin test-flights of drones in U.S. airspace. The Dash Button appears to be simply the latest idea in Amazon’s constant search for innovative ways to use technology to increase its operational efficiency.
Read this article and all my other articles for free on Benzinga by clicking here
Want to learn more about the stock market? Or maybe you just want to be able to look sophisticated in front of your coworkers when they ask you what you are reading on your Kindle, and you’d prefer to tell them “Oh, I’m just reading a book about stock market analysis,” rather than the usual “Oh, I’m just looking at pics of my ex-girlfriend on Facebook.” For these reasons and more, check out my book, Beating Wall Street with Common Sense. I don’t have a degree in finance; I have a degree in neuroscience. You don’t have to predict what stocks will do if you can predict what traders will do and be one step ahead of them. I made a 400% return in the stock market over five years using only basic principles of psychology and common sense. Beating Wall Street with Common Sense is now available on Amazon, and tradingcommonsense.com is always available on your local internet!
