A new report by Cantor Fitzgerald breaks down the latest numbers on Internet usage reported by comScore. Analysts remain bullish on the top names in the space and believe that they are well-positioned to continue strong growth in the future.
Positive On Social Media
According to the report, Twitter Inc TWTR 0.2% and Facebook Inc FB 0.97% added 5.4 million and 3.2 million unique visitors, respectively, in the month of March. Twitter’s latest total unique visitor number, 100.4 million, represents 5.7 percent month-over month (M/M) growth and an increase of 9.7 million since December 2014.
Facebook’s unique visitor number rose 1.6 percent M/M to 206.5 million, a 2.0 million increase since December. Analysts believe both companies are poised to capitalize off the mobile social media revolution.
Facebook Dominating Peers
Facebook’s “time spent” numbers are quite staggering. Total time spent on Facebook in March increased 10.6 percent M/M and 35.4 percent Y/Y to reach 252.5 billion minutes. In addition, Facebook accounted for 17.1 percent of all incremental minutes spent on digital media in March.
The average Facebook user spent 39.4 minutes per day on Facebook in March, up 9.2 percent since December.
Comparison to peers solidifies Facebook’s dominance in the space. Facebook’s 39.4 min/day number is nearly twice as much as Google Inc’s GOOG 0.4% GOOGL 0.23% 20.7 min/day, 3.6 times as much as Yahoo! Inc’s YHOO 0.45% 8.6 min/day, 13.1 times as much as Twitter’s 2.8 min/day and 15.9 times as much as AOL Inc’s AOL 2.1% 2.3 min/day.
Stock Picks
Cantor Fitzgerald analysts believe that the explosive growth in internet traffic will continue for years to come. They currently have a Buy rating on the stocks of AOL, Facebook, Google, Twitter, and Yahoo!.
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