According to a new report by Jefferies, PepsiCo, Inc. PEP 0.27% could see a big boost in sales from its upcoming shift in artificial sweeteners.

In the report, analysts run down what Pepsi shareholders can expect when Diet Pepsi makes the transition from aspartame to sucralose in August.

Aspartame’s Bad Reputation

A consumer survey conducted by Jefferies indicates that aspartame has the worst perception among all sweeteners included in the survey. Of those surveyed, 55 percent indicated that they try to avoid foods and beverages sweetened with aspartame.

This number compares to 53 percent for high fructose corn syrup, 30 percent for sugar and 21 percent for stevia.

Most importantly for Pepsi, only 37 percent of respondents indicated that they try to avoid sucralose.

Cautiously Optimistic

While analysts believe that eliminating aspartame could be a positive catalyst for Pepsi, they point out that expectations for the new Diet Pepsi formula…

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