The Most Popular Stocks Held By 4 Different Generations Of Investors

TD Ameritrade has shared a new batch of statistics with Benzinga that are focused on investment strategies among different generations of stock market investors.

Here’s a breakdown of the most popular stocks (by percentage of TD Ameritrade portfolios containing the stock) over four different generations.

Millennials (born 1980-1997)

1. Apple Inc. AAPL 0.88% (12.3 percent)
2. Facebook Inc FB 0.07% (2.1 percent)
3. General Electric Company GE 0.14% (1.7 percent)
4. Berkshire Hathaway Inc (NYSE: BRK-B) (1.7 percent)
5. Bank of America BAC 0.12% (1.6 percent)
6. Walt Disney Co DIS 0.12% (1.5 percent)
7. Tesla Motors Inc TSLA 0.86% (1.3 percent)
8. Microsoft Corporation MSFT 1.1% (1.3 percent)
9. Alibaba Group Holding Limited BABA 0.65% (1.2 percent)
10. ExxonMobil Corp XOM 0.79% (1.2 percent)

It’s interesting to note that Millennials are the only generation to have Disney in their top 10 and the only generation not to have Intel Corporation INTC 0.3% make the list.

Generation X (born 1965-1980)

1. Apple (12.6 percent)
2. Facebook (2.2 percent)
3. Bank of America (1.8 percent)
4. Berkshire Hathaway (1.5 percent)
5. General Electric (1.4 percent)
6. Microsoft (1.4 percent)
7. Alibaba (1.2 percent)
8. Intel (1.1 percent)
9. Tesla (1.0 percent)
10., Inc. AMZN 0.93% (0.9 percent)

Apple and Facebook lead the way in both of the two youngest generations. However, Generation X is unique among all four generations by being the only one…

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