According to a new report, the latest data from a MKM Partners Chinese e-commerce study supports the firm’s bullish stance on Alibaba Group Holding Ltd BABA 0.3%. MKM analyst Rob Sanderson believes that the latest data indicates the powerful growth outlook for e-commerce in China.

The Numbers

More than 70 percent of the 1,000 online shoppers surveyed in the study indicated that they intend to spend more money shopping online in the next 12 months versus fewer than 1 percent that indicate they intend to spend less.

Based on the preferences of respondents, Alibaba currently has about 67 percent of the market share in the space, with competitor JD.com Inc(ADR) JD 0.12% coming in a distant second with only about 15 percent share.

The survey indicates that 47 percent of e-commerce spending in China will be done on mobile devices in the next year versus only 39 percent during the past year.

Direct Sellers Gaining Favorability?

Nearly 61 percent of those surveyed prefer…

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